Genesis is a generative AI tool that Google is developing to help journalists create news content. It uses natural language processing and machine learning techniques to analyze and synthesize information from different sources, such as websites, social media, and databases. Google has demonstrated the tool to executives from news organizations such as The New York Times, The Washington Post, and News Corp.
Google says that its goal is to provide journalists with options for headlines or different writing styles, and to enhance their work and productivity. The company claims that the tool is not intended to replace journalists, but to act as a personal assistant or helper. Google also says that the tool will be responsible and may avoid some of the mistakes made by other generative AI models, such as fabricating or hallucinating information. Google hopes that the tool will benefit the market by supporting smaller publishers and improving the quality and diversity of news content.
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