McDonald’s taps the help of creative agency DDB Group Hong Kong to celebrate 40 years since the birth of its iconic McNuggets along with a McNuggets Land game alongside The Sandbox. The campaign kicks off with a fully immersive experience for fans.
This includes an art exhibit and an inaugural metaverse game — the pop art exhibition can be found in West Kowloon Cultural District. This is set to open its doors on July 29th with work done alongside creative director Kevin Poon. The exhibition is dubbed Coach McNugget Art World where visitors are able to go through a time tunnel that highlights some of the history of the food. They can also get their own McNugget shape in the form of laser tattoos with VANDYTHEPINK-created merchandise available.
Image Credit: McDonald’s Hong Kong
